25 Sep 5 Essential Questions you need to ask your SEO Service Provider
If you’re reading this, you may be on the verge of hiring an SEO service provider. Maybe you’re underwater and need some help. Or maybe second-guessing your current SEO agency and need some guidance in choosing the next one. Whatever the reason, you’re going to enter into an exciting phase in the evolution of your business. Thus, it becomes extremely crucial to choose wisely.
Choosing an SEO service provider can either make or break your company. A right SEO agency can reap astronomical benefits for your business. On the other hand, choosing a wrong agency can be a big blunder and can do you more harm than good. But the million-dollar question here is: How do I pick the right SEO agency that will bring in good returns on investment? And especially, when a lot of agencies today claim themselves as experts, how do you seek out the worth one? Are there any parameters you should set to measure their expertise?
The answer is a big YES. Well, there is a yardstick to measure how much worth is an SEO provider. And the good news is you don’t even have to be an expert. The trick is to know what questions to ask and what answers to expect. This will not only help you to decide but also let you separate the wheat from the chaff.
So what are these questions you should be shooting at your SEO providers before signing on the dotted lines?
Without further ado, let’s begin to address them.
Questions to ask your SEO Service provider?
- How much time will it take to rank in Google?
It is a trick question, and if a company guarantees to rank your website within one or two months, then you should know it’s a “Red Flag.” Such companies make bogus claims and leave a sour taste in the mouth for many businesses. Now, if a website has a solid domain authority and a decent backlink profile, it could manage a rank in the first page of Google with few onsite adjustments. But no one can guarantee a position in the first page within an allotted time. A company with actual SEO knowledge will only give you an estimate based on the competitiveness and strategy. So a company is just blowing smoke if they make any such claims.
- What is your Link Building Strategy?
Link building is the most vital element in making your website rank in Google. A right SEO agency will know how to build links and most importantly, what kind of links. Because, if they draw spammy links to your site, you’ll end up getting penalized by Google and may never make to the top spot. It’s also important to measure your domain authority versus your competitors as this will state how far you need to go to achieve your goals. So if your agency tells you that they are building links, ask them for the backlink profiles. Go through all of the links to see if they are making a just claim.
- What is your Keyword research strategy?
A well-established SEO service provider will base its keyword research on relevance, competition, traffic volume, and searcher intent. If an agency answers that it only focuses on traffic, then it isn’t the right one. Because keywords should be integrated with the aim of bringing targeted traffic, the competitiveness of the keyword should be mapped too. Because if a keyword brings in enormous traffic but cannot make you rank, it’s of no use.
- What is your Local SEO strategy?
Local SEO is vital for small businesses trying to attract nearby customers. It is also different from onsite and offsite SEO strategy. It promotes your business or products to local customers at the same time the customer does an online search. Local SEO focuses on important information like name, address, phone no., website URL etc. It’s an essential practice, and the right agency should be able to list your dealership in local search directories and business listing websites. It’s crucial because if you don’t appear in the places people are looking for businesses like yours, you’re likely to get overtaken by the competitors that do.
- Do you work for any of the competitors?
Most of the business doesn’t usually consider asking this question. Well, if the SEO service provider has other clients within your industry, it means they have good knowledge of what works and what doesn’t work. But this could go haywire for you if your competitors are paying him more and getting better services than you’re being proposed.
I hope you find these questions helpful in guiding you towards a thriving, collaborative relationship with your next SEO service provider. If you have any suggestions, please comment below and help spread the word.